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Whether you realize it or not a digital footprint for your business already exists and for many businesses it was created without consent or direction. Every day your digital footprint grows - without your influence and guidance, it may be growing ugly. Incomplete, inaccurate, and outdated information can seriously hurt your bottom-line and unfavorable third-party reviews and comments can cause irreparable harm to your brand.
5150 Design can help shape your digital footprint by insuring that information presented online is current, accurate, and complete. We can monitor and manage your online reputation in an effort to establish and maintain a positive image for your brand. We can develop for you branded social media profiles, insuring both consistent information and a highly polished presentation. From branded Facebook business pages and Twitter feeds to Google+, YouTube, and LinkedIn - 5150 Design can help put your brand in front of millions of potential customers.
In addition to your primary website, it is important to establish additional online assets in an effort to expand your digital footprint. Let's face it the more often your brand is found online, the more opportunity it represents for your business.
Establishing and maintaining appropriate social profiles, company blogs, online reviews, and a strong presence on industry forums can significantly enhance brand awareness and improve your bottom-line.
In the World of online marketing, growing your business means growing your digital footprint - the key is to do so in a consistent and measured way.
Whether you are aware of it or not, your business is likely already listed in dozens (if not hundreds) of online directories. Without your oversight, it is impossible to insure that these online listing services are presenting complete and accurate information about your brand.
Outdated, inaccurate, or inconsistent information can confuse search engines and alienate prospective customers, while incomplete profiles fail to exploit the marketing potential that these services represent. 5150 Design can help insure that your business information is current, consistent, and accurate across the web, putting these services to work for your brand.
In a recent survey of over 2400 online consumers, a whopping 82% considered user-generated reviews a valuable part of the decision-making process. Building a positive image on prominent review sites like Yelp, Google +, Facebook, and others can drive additional traffic to your website and significantly improve conversion rates.
While 5150 Design can not guarantee five-star reviews for your organization, we can encourage satisfied customers to post their testimonials online. In addition, we can monitor your online reviews to help mitigate negative reviews and encourage repeat customers.
Becoming an authoritative voice in your industry is key to establishing prominence for your brand.
Active participation on industry forums, prominent membership in industry associations, timely and informative blog posts and online articles, even useful information posted to your Facebook page and Twitter feeds all contribute to a positive image for your brand.
Your knowledge of your industry is one of your greatest assets. We can show you how to put that knowledge to work for your brand.
The end goal of building a broad and positive digital footprint is to drive more traffic to your website. Failing to convert that traffic into leads makes all these efforts futile.
Your website needs to 'WOW' visitors with a killer presentation; it needs to engage and inform them with exceptional content, and it needs to convert them into paying customers. 5150 Design can help you to create a website that achieves these goals, making your online branding efforts pay off in spades!